CLORALEN Platinum: Bleach Like A Boss

In a category that hasn’t changed since the invention of liquid bleach in the 1930s, CLORALEN introduced a splash-free, thick bleach gel that gives consumers total control of their pour. Finally, everyone can Bleach Like a Boss.


Splash-Free Gauntlet

Total Control Race Track

Laundry Day Dare


The social strategy features the first ever Gif Games on Facebook. Gif Games provide a unique way for users to interact with our brand. With a focus on accuracy and control, we deliver all the Gif Games – along with 3D text animations, relatable memes, and colorful cleaning tips – with a our boss attitude that our consumers love.