save-a-lot: Big Game “Bowls”

Even though we can’t say it, everyone knows that there’s that one day in February that’s all about “Bowls”. And when it’s time for the Big Game, Save-a-lot’s afford-a-bowl prices let you stock up on even more super bowls of chips, chili, dip and yes – even vegeta-bowls.

It’s not often the art director gets ends up writing the radio spot, but when the entire idea centers around a pun, I can be called into action

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