American Heart Association: MIssed.strokes

Awards: Chicago Addy, Shorty for Social Good, One Show for Social

Inspired by the infamous mis-Tweet from Rudy Giuliani, we came up with a plan to hack Twitter and turn typos into a megaphone for Stroke Awareness month. With a budget of zero dollars, we designed an animated, mobile-first website, bought dozens of unique URLs to redirect to our message, and collaborated with influencers from Hollywood to sports who helped us connect the Twitterverse and educate people about the signs of a stroke.

WEBSITE

This responsive site was built mobile-first and optimized for sharing. See the full online experience at missedstrokes.com