Centra Health: It’s Your Life

Winner: Gold Telly; Silver Telly; & more

This campaign started as a COVID-shoot and evolved into a patient story campaign that touches your heart. Because you’re more than just your illness, you have a whole life — Centra’s here to help you live it. Get to know these brave patients, Johanna, Erin, and Carly – as well as a few employees at Centra – in this campaign that celebrates life and those who live it.

With COVID restrictions loosening, we took the camera out to show the patients living life in the real world.

As health care providers started to feel the burnout of 2 years of COVID, we made a few internal and external recruitment videos