whirlpool: Care Counts

To show how dirty clothes can impact a child’s education, we focused on something most kids without clean clothes often miss: school picture day. Whirlpool installed washers and dryers in underperforming schools to help increase attendance. We spread the message in video and print, drove engagement with digital and social, and turned “back to school” from a season into a mission.

SOCIAL

Instagram Story Videos • Instagram Profile Takeover • Twitter Poll • Twitter Card • Twitter Dynamic Video

DIGITAL

Hulu First View • VOX Video Selector • New York Times Dynamic