u by kotex: She Can.

It’s always a challenge when the client says “bring us something that scares us” — especially when it involves subject matter as taboo as feminine hygiene products. Given only existing footage to work with, and none of it from North America, we used an attention-catching a visual mnemonic to open and close the spots and, with a little editing magic, we were able to bring them two campaigns to be proud of.

DIRTY WORDS

NUMBERS

Okay, great. But do it in 6 seconds…