FruitShare: Team Fruit
The office's candy dish may deliver a quick burst of energy, but keeping unhealthy snacks on hand often lead to mid-day sugar crashes and long-term health drawbacks for the whole company.
Challenge: Sell a 12-month subscription to Fruit of the Month Club.
Solution: FruitShare knows that bosses that switch from candy to fruit have healthier, happier and more productive employees. Targeting office managers and other corporate decision makers, FruitShare will espouse the benefits of ditching the dish and keeping fresh, organic USA-grown fruit on hand with a visually appealing and disruptive campaign.